Mission
Give every independent car detailer a branded booking engine that makes a small operation feel like a premium shop.
SheenlyWhite-label booking platform
Built for independent car detailers working neighborhood routes
The white-label booking system that makes independent detailers look premium and book like a bigger shop.
Sheenly turns scattered DMs, texts, and calls into one branded booking flow with deposits, route-aware scheduling, automated reminders, ETA texts, and follow-up built specifically for mobile and independent car detailers.
Core offer
Flat monthly pricing.
No booking commissions.
Website-ready
What detailers buy
A branded booking page, route-aware calendar, deposits, automated reminders, ETA texts, and follow-up campaigns in one white-label system.
Branded
Your shop name, domain, service menu, and upsells.
Automated
Confirmations, reminders, ETA texts, reviews, and repeat nudges.
Route-smart
Service zones, travel buffers, and crew calendars built for suburbs.
Strategic positioning
Sheenly is the booking platform built for detailers, not a generic scheduler dressed up for auto care.
Use this messaging in sales calls, on the website, or in outbound outreach when you need to explain why independent detailers choose Sheenly over general booking tools.
Value proposition
Sheenly helps detailers win more profitable jobs with white-label booking, route-aware scheduling, deposits, and automated follow-up in one system.
Target customer
Independent and mobile detailers who still book through DMs, texts, and calls but need a cleaner way to sell, schedule, and repeat service.
Differentiator
White-label first
Customers book on your brand, not inside a generic marketplace profile or a clunky off-the-shelf widget.
Differentiator
Built for mobile routes
Service zones, travel buffers, and neighborhood-aware availability reflect how independent detailers actually stack jobs.
Differentiator
Revenue-focused workflows
Deposits, upsells, ETA texts, review requests, and repeat-service nudges help detailers convert more jobs and retain more clients.
Differentiator
Flat-fee economics
Monthly pricing stays predictable, with no booking commissions cutting into already tight job margins.
Product pillar
Book in your brand
Launch a white-label booking page that feels like your shop, not a marketplace listing.
Product pillar
Protect the route
Use service zones, travel buffers, and calendar rules to keep suburban jobs stacked tightly.
Product pillar
Automate the follow-through
Send confirmations, reminders, ETA texts, review requests, and repeat-service nudges automatically.
Pricing tiers
Three tiers that match how detailers actually grow.
Every tier includes the Sheenly core: white-label booking, automated customer messaging, route-aware scheduling, and flat monthly pricing in USD.
Launch cleanly
Starter
$49/ month
Solo detailers replacing Instagram DMs and manual texting with a branded booking flow.
Best for 15-50 monthly jobs and one active service vehicle.
- White-label booking page with your logo, colors, and service menu
- Online deposits, card capture, and add-on upsells at checkout
- SMS and email confirmations, reminders, and ETA updates
- Route-aware availability for one service area
- Customer notes, intake forms, and basic job history
- One calendar, one team member, and standard support
Most popular
Run like a bigger shop
Pro
$99/ month
Owner-operators with repeat business who need tighter scheduling, better follow-up, and light team coordination.
Best for 50-150 monthly jobs and up to three calendars.
- Everything in Starter
- Up to three calendars for vans, bays, or team members
- Multiple service zones with travel fees and blackout rules
- Recurring maintenance plans and self-serve rescheduling links
- Automated review requests and repeat-service nudges
- Priority support and a performance dashboard for bookings and no-shows
Scale neighborhoods
Growth
$199/ month
Multi-crew detail businesses expanding into new suburbs, locations, or service lines.
Best for 150+ monthly jobs, multiple crews, and an ops lead.
- Everything in Pro
- Up to eight calendars with dispatch-style crew assignment
- Neighborhood routing rules and lead assignment by zone
- Advanced reporting for crew utilization, repeat rate, and revenue by service
- API, CSV exports, and workflow syncs for back-office tooling
- Dedicated onboarding, quarterly optimization reviews, and phone support
Comparison table
Website-ready pricing table for sales outreach.
Use this exact table on the site, in outbound emails, or as the pricing block in a sales deck. The structure keeps the monthly price, feature level, and target buyer easy to scan.
| Plan | Starter $49 per month | Pro $99 per month | Growth $199 per month |
|---|---|---|---|
| Monthly price | $49 | $99 | $199 |
| Best fit | Solo detailer | Owner-operator + small team | Multi-crew growth shop |
| White-label booking site | Included | Included | Included |
| Deposits and add-ons | Included | Included | Included |
| SMS reminders and ETA texts | Included | Included | Included |
| Route-aware scheduling | 1 service area | Multi-zone | Advanced routing rules |
| Calendars / crew capacity | 1 | Up to 3 | Up to 8 |
| Recurring maintenance plans | - | Included | Included |
| Analytics | Basic | Performance dashboard | Advanced reporting |
| Onboarding and support | Standard | Priority | Dedicated + phone |